"What stands out is better remembered." This saying holds true, especially in the dynamic landscape of events - where the battle for attendees' attention is fierce.

A well-crafted event-focused “why” statement goes behind intention; it can enhance brand identity, and improve your bottom line. LearS about how to write your WHY following S.M.A.R.T. criteria.

The attendee experience at your event holds the key to its success or failure.

Heather Niemeyer-A Conference and Meeting Management Guru.

We have put together the ultimate go-bag checklist.

Not all events are as inclusive as they should be. But making your convention more inclusive does not have to be hard.

If you're planning a conference, Austin is a great place to be. And why is that?